My Soundset tradition began back in 2012 when my friend, Ian, asked me to join him last minute to this all day hip hop festival. Me, being the adventurist and die hard hip hop fan I am, went along, no questions asked. His friend had bailed and I was the lucky recipient of a VIP entry!
The festival is held the same day every year, rain or shine, on the Sunday of Memorial Day weekend. It always rains, including this year. Don’t let the severe sun burns fool you. Last year was particularly painful – it rained all 8 hours we were there in 50 degree weather.
Soundset is particularly epic for hip hop lovers because it really embraces the culture and gives local artists the opportunity to perform, and the community the chance to explore those local artists. Of course, they also bring in some major names which makes for an epic experience. They have break dancing shows, graffiti and art displayed, a small car show, plenty of merch, and a skate park. Attendees really step up their game and take their fashion and style to the next level. This year was filled with dutch braids, tats, cool kicks and dark lips.
This year was special as my favorite artist, Machine Gun Kelly, FINALLY joined the festival on the main stage. To be honest, I prefer his intimate #laceup shows quite a bit more, however, this meant a big stepping stone for him IMHO. Other artists that impressed me were A$AP Rocky and Lizzo. A$AP with his insane stage presence – them vibes!, and Lizzo with her feminist “in-your-faceness.” I tried to catch a glimpse of Post Malone, but the smaller Fifth Element stage he was performing at was so packed that it was overflowing into the arena. I got to sing “Saucin’, saucin’, I’m saucin’ on you” along from the ferris wheel instead, included as part of our VIP experience 🙂
If you’re ever in the Twin Cities and like hip hop music and the culture, I highly recommend the Soundset festival. Bring some rain gear, dress up (or don’t), bring a camera (people watching is pretty epic!), and bring sunblock!
Here are a few shots of this weekend at the festival, the artists, and the fun that was had.